Smart Girls at the Party

Smart Girls at the party is an organization dedicated to helping young people cultivate their authentic selves. Founded by Meredith Walker and Amy Poehler, I was hired in the startup stage in 2012. The site and web series have evolved since it was sold to Legendary Digital networks in 2014. However, establishing a brand identity and creating¬†a “Smart Girls” community were the main challenges of the in-house staff I was a part of.

Many of our tasks included:

Managing YouTube, Facebook, Tumblr, Twitter, Pinterest and Instagram. Creating a streamlined weekly strategy, cohesive brand strategy across all digital platforms, implementing and establishing the Smart Girls voice.

Below are a few of the videos I edited and/or worked on for the web series:

 

Role: Web Developer + Associate Producer

Goals: 

Increase brand awareness through all social media channels

Create and upload new content to the YouTube channel

Set up and develop website

 

What we did:

Increased the brand’s social media following significantly

Established content partnerships

Created new video content

 

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