Smart Girls at the Party
Smart Girls at the party is an organization dedicated to helping young people cultivate their authentic selves. Founded by Meredith Walker and Amy Poehler, I was hired in the startup stage in 2012. The site and web series have evolved since it was sold to Legendary Digital networks in 2014. However, establishing a brand identity and creating a “Smart Girls” community were the main challenges of the in-house staff I was a part of.
Many of our tasks included:
Managing YouTube, Facebook, Tumblr, Twitter, Pinterest and Instagram. Creating a streamlined weekly strategy, cohesive brand strategy across all digital platforms, implementing and establishing the Smart Girls voice.
Below are a few of the videos I edited and/or worked on for the web series:
Role: Web Developer + Associate Producer
Increase brand awareness through all social media channels
Create and upload new content to the YouTube channel
Set up and develop website
What we did:
Increased the brand’s social media following significantly
Established content partnerships
Created new video content